Natural Light has been recognizable for its cheap beer, but the 44-year-old brand is branching out with new products.
The brewer, owned by Anheuser-Busch InBev, has rapidly expanded its options in recent years with new flavors and spiked seltzers, reported CNN. Now, the company is releasing boozy popsicles and flavored vodkas.
“We want to be the preferred alcohol brand — not just for beer — for drinkers between 21 and 30 years old,” said Daniel Blake, vice president of US value brands at Anheuser-Busch.
In an interview with CNN Business, he said the brand is accomplishing that with...